Slow Money

Slow Value


Michelle Greenwood

Alienated lives lived at unimaginable pace is the result of an industrialized efficiency we’ve come to take for granted. We find its effects in fast food, fast money, a homogenized and manic travel experience, and a McDonalidization of our spiritual experiences under the big tent of big churches.

Carlo Petrini is one of the first to formalize a resounding answer to the threat found in a singular, efficient global economy. He did this by creating the granddaddy of all slows, Slow Food.

Using the language of the Big Mac phenomenon, an antonym for fast food became the lyrical call for a sustainable food movement. Today, people from around the world work together to bring life to a Slow Food Manifesto preserving local cultures through local food.

Slow Money also capitalizes on the decelerating pace inspired by a growing group of sister Slow Movements.

Investing within 50 miles of the places we call home, Slow Money minded folks deepen our relationships with our local food purveyors at fields, farmers’ markets, Gatherings and get-togethers. These authentic relationships create a network of social capital we can use to mitigate the financial risk of community investment. Sharing tastes and meals with neighbors who work as farmers, food artisans and food entrepreneurs, we find community. Through community connection, consumer becomes co-creator.

We steward our resources. We curate for healthy pace. We design for suitable scale and trust the limits imposed by the carrying capacity of our lands. We intuit true cost and fair price. We vet financial opportunities for local food enterprise. And we do it together, aspiring to a wise investment process.

At the intersection of local food and Slow Money finance, we create business communities that give form to a deeply understood regional voice and the terroir of place. Financial resource becomes tool to craft a new vision of local agriculture against the danger of what is now an unsustainable, industrial agribusiness.

We learn to invest as if food, farms and fertility (health of the soil) matter. We connect local investors to the places where they live, and we create vital, healthy relationships while catalyzing new forms of capital for small food enterprise.

We move money from Wall Street to our local economies to support livelihoods where health can flourish. We create unique enclaves and thriving Main streets. Our neighborhoods become places of worth, autonomous yet attractive to travelers seeking authentic slow, connected experiences.

Some of us embrace traveling ourselves. Steeped in the mindfulness of ‘slow experience, we carry an appreciation for the connections found in other communities and other worlds. We eagerly seek traditional food and drink and a sense of heritage, especially when combined with a community-based tendering of financial resources. We respect local community members. Vacationing, we follow their lead for consumption and purchase decisions while leaving any desire for impactful investing to their experienced sense of place. Through our efforts, we find reward in diverse landscapes. We know the priceless value of slow.